About Us

Online Casinos is an independent comparison site covering new online casinos available to players in the UK. This page explains who the site is for, how the rankings on londonbridgequarter.com are put together, where our money comes from, and what our editorial ratings actually measure — so you can judge the recommendations rather than simply accept them.

What this site sets out to do

Dozens of casino brands launch or relaunch every year, and a new operator rarely arrives with a track record you can look up. Our job is to narrow that field: to research the newer UK-facing casino sites, read the bonus terms in full, note the banking options and the withdrawal conditions, and present the result in a form you can scan in a couple of minutes on a phone.

We write for two kinds of reader. The first has played online for years and mainly wants to know what a new brand offers that their existing account does not. The second is newer to it and needs the mechanics explained — wagering requirements, verification, deposit limits — without being talked down to. Everything here is aimed at real-money play in pounds, so where an offer is quoted in euros or dollars we say so rather than converting it and pretending the figure is exact.

How we are funded, plainly

Online Casinos earns commission when a reader opens an account with some of the casinos listed. That is how the site pays for itself, and you should read every page here with that in mind. Two things follow, and we hold ourselves to both:

• Commercial relationships do not buy position. A brand cannot pay to be ranked first, and the order on our lists is set editorially.
• Every recommendation carries at least one stated drawback. If a write-up reads like an advert with no downside, it has failed our own standard.

We also list brands we have no arrangement with where they belong in the comparison, and we remove brands whose terms we can no longer verify.

How we rate and rank new casino sites

Our ratings are editorial scores produced by the review team. They are not customer-review averages, and they are not the result of anyone on our team depositing or playing — we research, read documentation and verify what operators publish. The weighting we apply to new casinos looks like this:

• Licensing and player protection — the single heaviest factor. A site that cannot evidence its regulatory position does not get listed for UK readers.
• Bonus terms rather than bonus headline — wagering multiple, game weighting, maximum bet while a bonus is active, expiry window and the cap on winnings converted from free spins.
• Banking — the spread of deposit and withdrawal methods, stated processing times, minimum withdrawal and any fees.
• Game range and suppliers — breadth across slots, tables and live dealer, and which studios are behind them.
• Mobile experience — whether the site works properly in a phone browser, and whether an app exists.
• Support and clarity — how easy it is to reach a human, and how plainly the terms are written.

Scores are reviewed when terms change. The date shown at the top of each page tells you when it was last checked; our most recent fact-check across the shortlist was Sep 20, 2026.

Three of the brands we currently rank highest

These write-ups explain why each sits where it does. The headline offers are the operators' own, and all of them require a qualifying real-money deposit — none of these are free money.

Betmica — the largest headline package on our shortlist

Betmica leads our list because it combines the biggest advertised welcome package we currently track with a straightforward account setup. Its welcome offer is 570% up to £5,700 plus 270 free spins, spread across qualifying deposits rather than granted on one. It earns a 10.0 editorial score on the criteria above, mainly on breadth of offer and clarity of its banking page.

The limitation: a percentage that size is only reachable by depositing far more than a typical player will, and the wagering attached scales with the bonus. Read the maximum-bet clause before you accept it — breaching it is the most common reason bonus winnings are voided. Treat the £5,700 as a ceiling, not an expectation.

Kikibet — free spins volume alongside the match

Kikibet is here for players who care more about spins than match percentage. The offer is 350% up to £5,555 and 300 free spins, and the spin allocation is one of the larger ones among newer UK-facing brands. It rates 9.9 with us, held up by a clean mobile layout.

The limitation: free spins are generally restricted to named slots and usually carry a cap on how much of the winnings can be converted to withdrawable cash. Check that cap first — a large spin count with a low conversion ceiling is worth less than a smaller one without.

Betninja — a simpler offer to understand

Betninja takes a different route: £1,000 bonus and 100 free spins to all new players, with no headline percentage to decode. For anyone who finds multi-tier welcome packages confusing, that simplicity is the reason it makes our list, and it scores 9.8.

The limitation: the ceiling is much lower than the top two, so higher-stakes players will get less from it. A flat offer also means fewer reload opportunities in the first week compared with staggered packages.

Where the rest of the shortlist sits

Where an offer is quoted in euros or dollars, the amount you actually receive depends on the exchange rate applied at deposit. That matters more than the headline figure looks, and it is one reason a euro-denominated package does not automatically outrank a smaller sterling one.

What taking part costs

Opening an account is free. The cost is the money you deposit and stake, and every welcome package on this site requires a qualifying deposit — usually with a stated minimum — before any bonus credits. Beyond that, the figures worth checking at every casino are the same few:

• Minimum deposit to qualify for the offer, which is often higher than the site's general minimum.
• Wagering requirement — the multiple of bonus (or bonus plus deposit) you must stake before withdrawal, and how quickly it expires.
• Maximum bet permitted while bonus funds are live.
• Minimum withdrawal and any per-transaction fee.
• Processing time, which typically differs between the operator's internal review and your bank's own clearing.

Payment options at UK-facing casinos generally include debit cards, bank transfer and open-banking transfers, with e-wallets widely supported for deposits. Credit cards cannot be used to gamble in Great Britain. Withdrawals are normally returned to the method you deposited with, and most operators will not release funds until identity checks are complete. Some brands on our list, CoinPoker among them, are oriented around cryptocurrency banking — that changes both the speed and the risk profile, and crypto balances carry exchange-rate movement that sterling accounts do not.

What is actually on offer at these sites

The libraries we look at break down into the same broad categories, and a new casino's strength is rarely even across them:

• Slots — the bulk of any new site, from classic three-reel through video slots to jackpot and Megaways-style titles. Volatility and return-to-player vary widely between games.
• Table games — roulette, blackjack, baccarat and casino poker in software form, usually with several rule variants each.
• Live dealer — streamed tables with a human croupier, plus game-show formats. This is where the gap between a well-funded launch and a thin one shows up fastest.
• Instant and speciality games — scratchcards, crash and dice-style titles, increasingly common at newer brands.

The studios behind those games matter. A new casino with recognisable suppliers has passed those suppliers' own commercial checks, which is a small but real signal. We do not publish game counts, because operators change them constantly and a number we cannot verify is worse than no number.

The other products these operators run

Most casino brands do not stop at casino. Sportsbooks sit alongside the slots at many of them, with football, horse racing and tennis markets, in-play betting and cash-out — a different product with different margins and its own separate promotions. Virtual sports and esports markets are common additions. Some sites run poker rooms with tournament schedules rather than only casino-style poker tables, and CoinPoker in particular is built around that model rather than around slots.

Two things to know: bonuses are usually ring-fenced by product, so a casino welcome offer will not normally apply to sports stakes, and wagering on sportsbook markets rarely counts towards casino wagering requirements. Check which wallet a promotion belongs to before you move money between them.

Who can play, and the rules that apply in the UK

You must be 18 or over to gamble in Great Britain. Online gambling advertised to British consumers is regulated by the Gambling Commission, and licensed operators are required to verify your age and identity before you gamble, to offer deposit limits and time-outs, and to participate in the national self-exclusion scheme. Credit-card gambling is prohibited. We do not claim any specific licence status on a brand's behalf — check the operator's own footer and the regulator's public register before you deposit, particularly with a brand that has only recently launched.

Some readers deliberately look for sites outside that scheme; we cover that separately on our page about casinos not registered with GamStop, including what protections you give up by using one. Whichever route you take, gambling should be treated as paid entertainment with a budget attached, and our responsible gambling guidance sets out the deposit limits, reality checks and blocking tools available to you.

Why online play appeals compared with a land-based casino

Playing online gives you a far wider game selection than any physical venue can hold, lower minimum stakes, and the ability to stop at any point without a journey home. The tools are better too: deposit caps, loss limits, session reminders and one-click self-exclusion have no equivalent at a table in a building. Welcome offers and ongoing promotions are effectively an online-only feature, and demo modes let you learn a game's mechanics before committing money to it.

Corrections, feedback and getting in touch

Terms change without notice, and we would rather be told than left wrong. If a bonus condition on this site no longer matches what an operator publishes, or if you have had an experience with a listed casino that our review does not reflect, send it to us through the contact page and we will re-check the entry. Our terms of use set out the limits of what a comparison site can promise.

Nothing here is financial advice or a prediction of outcome. The house edge applies to every game listed on every site we cover, and no ranking changes that. Use our shortlist to narrow the field, then read the operator's own terms in full before you decide.